Speaker
Description
Smoking remains a significant public health and economic burden, despite substantial governmental investments in cessation efforts. This systematic review aims to synthesize existing research on the effectiveness of information-based smoking cessation campaigns, focusing on their effect and associated costs. We conducted a comprehensive search on Web of Science, initially yielding 920 articles using the keywords “smoking information campaign effectiveness”. We refined further this search by selecting systematic reviews only and ended up with 54 review articles for in-depth analysis. Our inclusion criteria focused on campaigns that primarily employed educational or informational strategies, excluding those focused solely on medical testing. First, we employ a bibliometric analysis of the 54 papers to identify key research trends, scientific networks and cluster meaning. Second, we employ content analysis to explore consensus on measuring the effectiveness of mass-mediated health campaigns, key research designs and methodologies, as well as insights regarding the effectiveness of the interventions. Our findings seek to identify effective strategies within information campaigns that demonstrate a significant impact on smoking cessation, thus providing actionable insights for policymakers and public health professionals. This review will contribute to a better understanding of how to design and implement cost-effective smoking cessation campaigns, ultimately leading to improved health outcomes and reduced economic burdens.
Key words: smoking cessation campaigns, health education, health communication, public health intervention, bibliometric analysis, systematic review
