Speaker
Description
The private healthcare sector in Romania, led by prominent players such as Medlife, Regina Maria, Medicover, and Sanador, has become a cornerstone of the country's healthcare system. However, achieving sustainability in this sector remains a challenge. This article evaluates sustainability practices in Romania’s private medical sector and compares them to other European countries such as Germany, Sweden, and Poland. A bibliographic review highlights global trends in sustainable healthcare management, including environmental, social, and economic strategies, and provides insights into the cost-effectiveness of green initiatives. A special focus is given to the role of technology in driving sustainability through innovations in telemedicine, digital health records, and operational optimization The findings reveal that while Romanian providers excel in patient satisfaction and technological innovation, they lag behind their European counterparts in environmental sustainability and equitable access. Recommendations are proposed to address these gaps, drawing on successful strategies implemented in other European healthcare systems.
Keywords: sustainability; Romania; EU; cost-effectiveness; green initiatives; healthcare management; private medical sector; environmental impact; social equity; economic sustainability
