Speaker
Description
Cultural tourism is one of the fastest-growing segments of the global tourism industry, attracting millions of travelers seeking authentic experiences. However, the increasing demand for cultural tourism often results in the commercialization of cultural heritage, leading to concerns about authenticity, sustainability, and cultural dilution. Striking a balance between preserving cultural authenticity and catering to the demands of mass tourism presents a significant challenge for policymakers, tourism operators, and local communities. Cultural tourism, encompassing the exploration of heritage sites, traditions, art, and history, has become one of the fastest-growing segments of the global tourism industry. As international travel becomes more accessible and diverse, millions of tourists are increasingly seeking authentic cultural experiences that offer deeper connections with local communities and historical landmarks. Cultural tourism is no longer confined to elite circles or niche markets but is a mainstream phenomenon, influencing economic development, cultural exchange, and the global tourism landscape
