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Description
Social media platforms have become a ubiquitous presence in contemporary life, profoundly influencing the way we communicate, learn, and interact. The new generations – Generation Z and Generation Alpha – have grown up in a highly digitalized environment, becoming familiar with information technologies and social platforms from an early age. However, this rapid technological development has brought about a series of significant challenges for the traditional educational system.
An increasing number of students spend their free time online, particularly on social media platforms, which contributes to a reduced attention span and a declining interest in conventional teaching methods. In this context, there is a growing need to reassess and adapt educational strategies to meet the realities of the digital age.
This paper, as part of a broader research effort, aims to investigate the impact of social media on contemporary education, with a specific focus on identifying and analyzing frameworks that can support the effective integration of these platforms into the educational system. By drawing on a wide range of academic sources and applying bibliometric analysis through the VOSviewer software, the study seeks to highlight how various theoretical frameworks and educational models can help harness the potential of social media in the learning process.
