The village of Biertan, recipient of the first-place award in the Destination of the Year 2024 Competition – Storybook Village category, represents a site rich in history and narratives, situated at the confluence of several cultures coexisting in Transylvania, including the Saxons, Romanians, and Roma communities. Recognized as a UNESCO World Heritage Site and counted among the most...
Cultural tourism is one of the fastest-growing segments of the global tourism industry, attracting millions of travelers seeking authentic experiences. However, the increasing demand for cultural tourism often results in the commercialization of cultural heritage, leading to concerns about authenticity, sustainability, and cultural dilution. Striking a balance between preserving cultural...
The purpose of the paper is to analyze the possibility of promoting a tourist destination through events, especially through sports events. The growth of tourist traffic over the past 60 years has been exponential, facilitated by several causes, among which: demographic growth, population income growth, the increasing ease of traveling over ever greater distances, and other causes. Under these...
This paper aims to analyze the evolution of key labor market indicators within the European Union (EU) from 2022 to 2024, with a specific focus on the unemployment rate, employment rate, and overall labor market dynamics. The study highlights recent trends in the EU labor market, examines their impact on the European economy, and explores the strategic role of human resource management in...
In the last decade or so, the Internet and online social networks have become integral components of everyday life for both individuals and organizations. These communication platforms are no longer simple tools, but have become central forces that shape social, economic, and cultural landscapes of today’s society. Some authors might even argue that these digital platforms now effectively...
TikTok has rapidly evolved into a major platform for product promotion and influencing purchasing decisions. Recent studies, both international and local, show that the platform affects young people's buying behavior through a combination of innovative marketing, engaging content, and authentic interactions. These findings reflect how TikTok is transforming the relationship between young...
