Description
Chairs: Camelia BUDAC and Livia ILIE
The importance of local brands is widely accepted but despite a large body of academic research in areas such as place branding and place-of-origin effects, there is little understanding of what factors drive consumers’ preference for buying and producers’ willingness to participate in the development of local and/or regional brands that would be featured on their products’ labels. A place...
The purpose of this systematic literature review is to examine the most recent research on the use of language in Instagram influencer marketing. It focuses on trends and patterns in statistical methods, methodological designs, and theoretical frameworks in an attempt to provide a basis for further research in this quickly developing area. The review addresses the research question: “How is...
Evelyn Sabo1
1) Babeș-Bolyai University Cluj-Napoca, Romania.
E-mail: evelyn.sabo@ubbcluj.ro
Abstract
Purpose/objectives: This paper attempts to highlight and compare the perspectives/approaches of contemporary research regarding the distinction between consumers attitude and behaviour in sustainable fashion consumption.
Design/methodology: A systematic, critical literature...
Sustainable consumer behaviour is critical to achieving global sustainability goals. In this direction, the role of brands and their positioning in the target markets as sustainable undoubtedly plays a big role. However, for consumer behaviour to be defined as sustainable, at least two conditions are needed. The first one is that the Sustainable Development Goals are perceived as important and...
The gender pay gap phenomenon has become an important issue over the last years as it affects significantly the economy of women and, therefore, their independency and autonomy. Stereotypes, gender roles and biases are some of the causes of labor inequality between men and women globally. This phenomenon influences the professional opportunities as well as the economic and career advancement...
This paper explores the influence of European Union funding on the sustainable development of rural areas in Romania over the 2014–2023 period. Focusing on instruments such as the European Agricultural Fund for Rural Development (EAFRD) and Cohesion Policy mechanisms, the study aims to assess how financial support has impacted key dimensions of rural sustainability, including economic...
The rise of online platforms has fundamentally transformed the tourism industry, enabling global sharing of consumer experiences and opinions, consequently amplifying the importance of online reviews. These digital evaluations now constitute a significant informational resource for prospective travelers and a powerful determinant shaping the perceptions and behaviors of tourism organizations....
