22–23 May 2026
Sibiu, Romania
Europe/Bucharest timezone

The Architecture of Choice: Economic Incentives and the Cost of Absolute Fulfillment

23 May 2026, 08:20
20m
ONLINE

ONLINE

On-site Banking, Finance and Accounting Issues 3B - Banking, Finance and Accounting Issues

Speaker

Adrian Morosan ("Lucian Blaga" University of Sibiu)

Description

This research aims to analyze the structural impact of market deregulation on consumer behavior, specifically focusing on the "paradox of fulfillment". The paper explores how the elimination of scarcity—traditionally a core driver of economic value—alters the psychological and social utility of goods. By examining contemporary economic models that prioritize immediate satisfaction, the study seeks to identify the threshold at which absolute desire fulfillment ceases to drive growth and begins to erode social cohesion. This analysis is critical in understanding the shift from traditional commodity-based markets to experience-driven economies where value is increasingly subjective and tied to psychological gratification. The study employs a mixed-methods approach. First, a comparative analysis of longitudinal macroeconomic data from OECD countries is used to correlate high consumption indices with social stability indicators. Second, the paper utilizes a game-theory framework to simulate market environments where traditional scarcity is artificially removed. This allows for a formal evaluation of "utility exhaustion" and its consequences on labor productivity and long-term capital investment. The research also integrates behavioral economic theories to assess how labeling and social categorization (as proxies for non-monetary costs) function as alternative regulatory mechanisms. By incorporating these multidimensional variables, the methodology ensures a comprehensive view of how non-financial incentives influence modern decision-making processes. Initial findings suggest that when economic systems move toward the absolute fulfillment of consumer desires without calibrated scarcity, there is a measurable decline in marginal utility that transcends individual products, affecting overall market engagement. Preliminary data indicates that social labeling (reputation-based systems) often emerges spontaneously to replace traditional price signals in high-fulfillment environments. The research concludes that sustainable economic stability requires a dual framework: one that manages material abundance while accounting for the social costs of absolute desire satisfaction. This proposed framework suggests that future economic policies must integrate psychological constraints to maintain functional market dynamics and long-term societal equilibrium in an era of unprecedented accessibility.

Primary author

Adrian Morosan ("Lucian Blaga" University of Sibiu)

Presentation materials

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