Speaker
Description
The concept of organizational culture is in continuous evolution, both theoretically and practically, through the development of research and analysis tools used today by organizations to enhance their performance.
Local business associations are important stakeholders with the capacity to bring together experts and expertise in attracting foreign investment, stimulating a dynamic business ecosystem, and representing international networks. This study starts from the premise that business associations are built upon the elements of a central organizational culture, which includes aspects such as visual identity, language elements, internal structure, and strategic directions. However, it also assumes that the imprint of the local culture is the one that ultimately shapes their distinct identity. This study aims to explore the unique elements that define the specific characteristics of organizational culture at the local level. The study wants to highlight employees’ perceptions regarding multiculturalism, leadership, and the role of stakeholders in shaping this distinct identity.
