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Description
The car-sharing sector is undergoing a rapid global evolution which shows a movement away from traditional vehicle ownership toward integrated "Mobility as a Service" ecosystems. The transformation in Romania received a major boost when Uber and other major platforms launched their services in 2015. The Romanian market has established different ride-hailing services but research on how companies manage their innovation process remains insufficient.
The research investigates how ride-hailing companies in Romania manage their innovation processes which has become essential for the transforming shared transportation industry. The process of innovation management requires organizations to implement their innovation activities through established process frameworks that encompass all phases of development from initial concepts to final product launch. The ride-hailing sector develops new business models while expanding service offerings through both small feature updates and complete transport solution deployments. The successful innovation process implementation requires organizations to establish partnerships with multiple external parties who contribute to the process. The process requires different groups which include customers and drivers to participate in the development of transportation solutions. The analysis of innovation processes enables researchers to assess how platforms develop their technology while meeting market needs and following regulatory requirements which enables their long-term success and their effects on city transportation systems. The digital platforms use their understanding of complex innovation processes to develop effective strategic frameworks for their business growth. The study aims to show how ride-hailing companies use innovation to gain competitive advantages which improve user experiences and shape future urban transportation systems. Organizations can expand their understanding through process comparison which enables them to develop customized processes that match their specific business requirements.
