Description
Chairs: Sorin TERCHILĂ & Nancy PANȚA
Abstract:
In times of financial constraints, people tend to change their consumer behavior in such ways that this adds even more complexity to the planning process of the companies that try to constantly adapt to those changes from their working environment. In these circumstances, for a cultural organization like a museum it's even more important to develop resilient marketing strategies...
This study explores AI integration maturity and task-level AI usage in workplace settings across industries and organization sizes. Rather than treating adoption as a simple yes/no measure, it studies how frequently professionals use AI, which tasks are supported, the typical depth of assistance (from suggestions to automation), and how governance and readiness mechanisms (official AI...
The car-sharing sector is undergoing a rapid global evolution which shows a movement away from traditional vehicle ownership toward integrated "Mobility as a Service" ecosystems. The transformation in Romania received a major boost when Uber and other major platforms launched their services in 2015. The Romanian market has established different ride-hailing services but research on how...
Sustainability has evolved from a peripheral concern into a central pillar of economic and organizational strategy, requiring a redefinition of leadership and value creation in complex, globalized markets. This paper explores how simulated environments can enhance the development of sustainable leadership competencies, bridging the gap between theoretical frameworks and real-world...
Introduction: Cardiovascular diseases remain a leading cause of mortality worldwide, which makes early risk identification a major clinical and public health priority. Reliable risk estimation depends not only on the selected model, but also on the quality and consistency of the underlying data.
Purpose: The purpose of this paper is to examine the needed ETL procedures for...
The relevance of this study is driven by the rapid growth of smart technologies, as well as the worsening situation with environmental problems, the energy crisis and economic disruptions, which affect not only individual enterprises and countries, but the global economy as a whole. Under these circumstances, a legitimate question arises: can smart technologies become a real tool for...
Abstract: This study examines the relationship between artificial intelligence (AI) adoption in multinational companies and workforce restructuring, with a focus on the effects on household financial distress and perceived welfare strain in Western Romania. The research is set against recent layoffs in Arad and Timiș counties and explores whether AI-driven restructuring creates measurable...
This study investigates the relationship between data analytics adoption and organisational performance, with a particular focus on the moderating role of industry-level gender composition. Prior research suggests that analytics rarely has a direct impact on business performance, but instead, it creates the appropriate conditions that lead to value realisation. Considering this, this paper...
Recent advances in artificial intelligence (AI), particularly the rapid expansion of generative AI technologies, have intensified debates regarding their implications for labour markets and skill demand. Within the European Union (EU), increasing AI adoption is expected to reshape employment structures, particularly in knowledge-intensive sectors such as Information and Communication...
Aims. This paper aims to examine how narratives about artificial intelligence (AI), automation, and workforce transformation have been constructed, framed, and contested across European specialized press between 2022 and 2025. Specifically, the study seeks to identify the dominant discursive framings of AI-driven change in operations-intensive sectors, to trace their evolution over time, and...
The growing imperative for enterprises to align digital growth with Environmental, Social, and Governance (ESG) commitments has placed sustainable digital transformation at the forefront of both academic and policy agendas. Within this context, Design Thinking (DT) - with its human-centered, iterative approach to innovation - has emerged as a promising methodology for embedding sustainability...
This paper explores the Romanian Orthodox Church (ROC) as a social economy actor, positioned at the intersection between traditional philanthropy and emerging forms of social enterprise. Building on recent reports that document the ROC’s extensive social‑philanthropic investments and its nationwide network of social and medical institutions, the study asks to what extent these activities can...
The accelerated integration of generative artificial intelligence (GenAI) into accounting practice is reshaping professional roles, task structures and required competencies. Automation of routine procedures has shifted the emphasis of accounting work toward analytical reasoning, ethical judgment and the supervision of AI‑generated outputs. However, many accounting programmes continue to rely...
In recent years, artificial intelligence (AI) has rapidly advanced across multiple domains, reshaping how individuals learn, work, and make decisions. While AI systems increasingly outperform humans in rule-based and pattern-recognition tasks, human intelligence remains diverse and multifaceted, resisting standardization. This raises critical questions about how “intelligence” is defined and...
