-
14:30
When budgets tighten, is culture cut first? Consumer behavior and marketing resilience in times of financial constraints.
-
Claudiu - Adrian Purdescu
(National University of Science and Technology Politehnica Bucharest)
Florentina Ionita (Purdescu)
(Bucharest University of Economic Studies)
-
14:40
AI Integration Maturity and Task-Level Usage in the Workplace: A Cross-Industry Survey Study
-
Codrina-Victoria Lisaru
(Lucian Blaga University of Sibiu)
-
14:50
The Dynamics of Innovation Process Management in Romania's Car-Sharing Sector: Assessing the Openness of their Innovation
-
Barb Roxana-Maria
(Lucian Blaga University of Sibiu)
-
15:00
Sustainability as a Driver of Competitive Advantage: Insights from Simulation-Based Experiential Learning in Global Markets
-
Alvaro Gonzalez Torres
(Universidad Europea de Madrid)
José Manuel Del Pino Fernandez
(Universidad Europea de Madrid)
Leila Bardasuc
(Universidad Europea de Madrid)
-
15:10
ETL procedures and acceptable types of analysis on a cardiovascular disease dataset
-
Julian Vasilev
(University of Economics Varna)
-
15:20
Smart Technologies as a 3E Driver: Opportunities and Emerging Risks
-
Irina Dorogaia
(ASEM)
-
15:30
Replacing Skilled Workers with AI? An Empirical Study from Western Romania on Mass Layoffs, Financial Distress, and Welfare Strain
-
Alexandru Nicolăiță
(Aurel Vlaicu University of Arad)
Mircea Pele
(West University of Timișoara)
Miruna Maura Trocan
(Aurel Vlaicu University of Arad)
-
15:40
From Adoption to Impact: The Moderating Role of Gender Composition in the Analytics-Performance Relationship
-
Alexandra Ioana Radu
(Universitatea Lucian Blaga Sibiu)
-
15:50
Artificial Intelligence and Employment Dynamics in European ICT Occupations
-
Alexandru Frăsie
(Lucian Blaga University of Sibiu)
-
16:00
AUTOMATION, AI AND THE WORKFORCE IN OPERATIONS: A NARRATIVE ANALYSIS OF EUROPEAN SPECIALIZED PRESS (2022–2025)
-
Camelia Cojocaru
(University of Bucharest)
-
16:10
Design Thinking and Sustainable Digital Transformation: A Bibliometric Analysis of Research Trends and Future Directions
-
Ana-Maria Constantinescu
(Lucian Blaga University of Sibiu)
-
16:20
Beyond Charity: The Romanian Orthodox Church as a Social Economy Actor
-
Constantin-Daniel Văduva
(Universitatea din București)
-
16:30
Generative AI‑Powered Simulations in Accounting Education: Enhancing Experiential Learning, Ethical Reasoning and Professional Judgment
-
Camelia Cojocaru
(University of Bucharest)
-
16:40
AI Literacy as a Key Competence for Responsible AI Use in Higher Education
-
Anca-Mirabela Fârtat
(Lucian Blaga University of Sibiu)